Joshua Cole
Engineer, researcher, and founder building systems for optimal strategic reasoning.

At a glance
What I'm Doing Now
What I was doing previously
- Experimentation platforms @ Amazon Alexa
- At‑scale ML @ Meta
- Award‑winning products @ Pakedge & Control4
Today I split my time between two arenas. As a Principal Software Engineer at Walmart I build generative‑AI systems that must be safe, reliable, and cost‑effective at retail scale. As CEO and head of engineering at TackTech, I’m productizing optimal strategic reasoning: grounding agents in sound decision policies.
Previously I built experimentation platforms at Amazon Alexa, enabling fast, trustworthy product iteration. Before that I worked at Meta on at‑scale machine learning over pixel data. Earlier in my career I shipped award‑recognized, production‑grade platforms with Pakedge and Control4 (including a CI BEST Award) and helped keep Pakedge at the top of the CE Pro Brand Leader list for multiple years.